Responsibilities

• Develop and execute a comprehensive marketing strategy for a new food brand.
• Define the brand positioning, messaging, and target audience.
• Identify the most effective marketing channels, including social media, influencer marketing, PR, email marketing, SEO, paid advertising, and partnerships.
• Create go-to-market plans for new product launches and campaigns.
• Build brand awareness and drive customer acquisition through data-driven marketing initiatives.
• Analyse campaign performance and optimise strategies based on insights and analytics.
• Work closely with the content creation team to ensure marketing campaigns align with the brand strategy.
• Monitor market trends, competitors, and consumer behaviour to identify new opportunities.

Requirements

• Proven experience developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels, including Instagram, TikTok, Facebook, YouTube, Google Ads, email marketing, and influencer marketing.
• Experience launching or growing consumer brands, preferably in the food, FMCG, or e-commerce sectors.
• Excellent analytical skills with the ability to interpret data and make strategic recommendations.
• Strong project management and communication skills.
• Creative thinker with a commercial mindset and a results-driven approach.

Preferred

• Experience launching new food or beverage brands.
• Knowledge of retail, e-commerce, or direct-to-consumer (D2C) marketing.
• Experience working with influencers and brand ambassadors.
• Familiarity with marketing analytics tools such as Google Analytics, Meta Business Suite, and other reporting platforms.