Responsibilities - Define and lead the EMEA Revenue Marketing sub-function strategy, ensuring alignment with global marketing, corporate and regional objectives - Lead regional demand generation, field marketing, ABM, and pipeline acceleration initiatives across EMEA - Translate company and functional strategy into clear regional priorities, goals, and execution plans - Lead the team to develop strategic, high value, regional specific marketing motions inclusive of content for outbound campaigns and targeted events that drive quality pipeline amongst ICPs - Serve as a thought leader across Marketing and the broader business, driving innovation in field marketing, including the application of AI to enhance targeting, personalization, and engagement - Anticipate market shifts and evolving business needs, proactively adapting strategy, including leveraging AI-driven insights to inform investment and GTM decisions - Champion and lead the adoption of an AI-first approach within the EMEA Revenue marketing team, embedding AI into campaign design, account targeting, content personalization, and performance optimization - Partner with global teams to scale AI-driven capabilities such as predictive analytics, intelligent segmentation, and automated campaign orchestration - Drive experimentation and innovation using AI to improve pipeline quality, accelerate deal cycles, and increase marketing efficiency - Ensure teams are equipped with the tools, skills, and processes to effectively leverage AI in day-to-day execution and decision-making Requirements - 12+ years of experience in B2B marketing within a technology company, with significant leadership experience in field marketing - Experience managing EMEA markets, including regional complexity and localization strategies - Deep understanding of enterprise and/or mid-market sales models, with strong partnership experience with Sales leadership - Demonstrated ability to develop and execute strategy that drives measurable revenue impact Preferred - Proven success leading at scale through leaders (directors/senior managers) across multiple regions or business units - Strong track record of influencing senior executives and cross-functional stakeholders - Expertise in budget ownership, organizational design, and operational scaling - Highly analytical, with a data-driven and outcome-oriented mindset Benefits