Responsibilities

• Define and lead the EMEA Revenue Marketing sub-function strategy, ensuring alignment with global marketing, corporate and regional objectives
• Lead regional demand generation, field marketing, ABM, and pipeline acceleration initiatives across EMEA
• Translate company and functional strategy into clear regional priorities, goals, and execution plans
• Lead the team to develop strategic, high value, regional specific marketing motions inclusive of content for outbound campaigns and targeted events that drive quality pipeline amongst ICPs
• Serve as a thought leader across Marketing and the broader business, driving innovation in field marketing, including the application of AI to enhance targeting, personalization, and engagement
• Anticipate market shifts and evolving business needs, proactively adapting strategy, including leveraging AI-driven insights to inform investment and GTM decisions
• Champion and lead the adoption of an AI-first approach within the EMEA Revenue marketing team, embedding AI into campaign design, account targeting, content personalization, and performance optimization
• Partner with global teams to scale AI-driven capabilities such as predictive analytics, intelligent segmentation, and automated campaign orchestration
• Drive experimentation and innovation using AI to improve pipeline quality, accelerate deal cycles, and increase marketing efficiency
• Ensure teams are equipped with the tools, skills, and processes to effectively leverage AI in day-to-day execution and decision-making