Social Strategist at Time Out | London, UK

Time Out

Social Strategist

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own the growth and performance of Time Out’s social channels by shaping strategy, publishing, audience insights, and scalable social formats across London & Travel.

Own social strategy and publishing with platform-native timing and formats.
Turn cultural moments into scalable social franchises through testing and editorial collaboration.
Be on camera and create social-first content on location while staying ahead of platform trends.

Job Description

Growth & Strategy: Lead strategic performance and growth of Time Out’s social channels (London & Travel).
Publishing & Timing: Own publishing strategy and execution, ensuring content is delivered at optimal time, frequency and format for each platform.
Audience & Performance: Analyse audience behaviour and platform insights to improve reach and engagement.
Testing & Packaging: Develop structured testing frameworks to refine content packaging and distribution strategies.
Editorial Alignment: Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
Social Formats: Help shape social-first formats that can scale across platforms.
Moments to Franchises: Identify opportunities to turn standout editorial moments into high-performing social franchises.
Content Creation: Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats.
On-Camera & Location: Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events.
Trends & Calendar: Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening; own and manage the social publishing calendar; balance planned, reactive and trend-led content.

Significant experience in social media strategy and platform optimisation.
Strong understanding of Meta, TikTok and YouTube mechanics.
Proven ability to grow audiences through data-informed decision making.
Deep knowledge of platform algorithms and content distribution strategies.
Confident on camera and comfortable filming social-first content when required.
Experience working cross-functionally with editorial and creative teams.
Passionate about culture, cities and the stories that bring them to life.

Time Out

Time Out Group is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across over 350 cities in over 50 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. The portfolio currently includes 13 open Markets, several new locations with expected opening dates in 2026 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in the United Kingdom.

Founded in 1968

London, England, GBR

666 employees (313 in marketing)

www.timeout.com/about