Social Media & PR Specialist (all genders) at Capri Sun Group | London, UK

Capri Sun Group

Social Media & PR Specialist (all genders)

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the local social engine with strategy, calendar and content creation plus community management, while surfacing trends and real-time culture moments to drive brand relevance.

Own social content calendar, copy and assets tied to brand objectives.
Drive community engagement and timely responses in line with tone and policies.
Translate trends and listening insights into agile, culturally relevant social content and partnerships.

Job Description

Responsibilities

Social Media Strategy & Content Creation
Manage the development and execution of the local organic social media strategy aligned with brand objectives
Own the social content calendar, including planning, copywriting and asset creation
Ensure all content reflects brand tone of voice and resonates with target audiences
Collaborate with global teams to ensure consistency with brand guidelines
Community Management
Manage day-to-day community engagement across platforms (comments, DMs, interactions)
Ensure timely and appropriate responses aligned with brand tone and policies
Trend Monitoring & Social Listening
Monitor platform updates, digital trends and competitor activity
Identify emerging cultural moments and translate them into brand-relevant opportunities
Leverage social listening tools to gather insights and inform strategy
Cultural Relevance & Real-Time Marketing
Drive brand participation in culture through reactive and proactive content (together with agency)
Develop agile content that taps into trends while maintaining brand authenticity
Social Partnerships & Influencer Collaboration
Identify and manage social brand partnerships and collaborations
Manage GBs influencer strategy, from brief to execution: identifying talent, coordinating content, tracking performance in alignment with Brand Manager
Coordinate deliverables, timelines and approvals with partners and agencies
Collaborate with creative, and brand teams to deliver integrated campaign support

Capri Sun Group

The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri-Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids' drink and a trusted love brand in households around the world. With their diverse range of flavors and products, including low and no added sugar versions, Capri Sun continues to be the top choice for refreshment and fun for kids and families everywhere. Products are packaged in eco-friendly materials, among them our signature recyclable pouches, reflecting the company’s commitment to sustainability. We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship, and solidarity. Our culture is open, inclusive, entrepreneurial, and fun with a strong focus on performance and business as well as personal growth opportunities. Working for Capri Sun means being empowered to make a real impact through collaborating with innovative, experienced, and diverse people from all backgrounds.In 2025, Capri Sun Group Holding was acknowledged as "Best Managed Company" by Deloitte and as "Top Employer" by Top Employer Institute for both 2024 and 2025.

Founded in 1931

Baar, Zug, CHE

492 employees (48 in marketing)

www.capri-sun.com/en