Capri Sun Group logo

Capri Sun Group

Brand · Food and Beverage Services

Company overview

The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri-Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids' drink and a trusted love brand in households around the world. With their diverse range of flavors and products, including low and no added sugar versions, Capri Sun continues to be the top choice for refreshment and fun for kids and families everywhere. Products are packaged in eco-friendly materials, among them our signature recyclable pouches, reflecting the company’s commitment to sustainability. We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship, and solidarity. Our culture is open, inclusive, entrepreneurial, and fun with a strong focus on performance and business as well as personal growth opportunities. Working for Capri Sun means being empowered to make a real impact through collaborating with innovative, experienced, and diverse people from all backgrounds.In 2025, Capri Sun Group Holding was acknowledged as "Best Managed Company" by Deloitte and as "Top Employer" by Top Employer Institute for both 2024 and 2025.
Founded in 1931
Baar, Zug, CHE
492 employees (48 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +12% year over year

Funding

Audience

Monthly website visitors
83.5K
Month over month+18.7%
Quarter over quarter+19.6%
Top sourceSearch (45.8%)
Ad budget per month$0.0
Average search rank35.4
Traffic source mix
Search
45.8%
Direct
37.6%
Referral
7.3%
Social
6.5%
Paid referral
2.3%

LinkedIn followers

Follower count and growth

Total followers

22.9K

12-mo growth

+34%

Monthly growth

+5.2%

News

Links