Responsibilities

• Plan, shoot and edit high quality photos and videos across all LAAT campuses and events
• Create engaging, on-brand visual content including graphics, reels, stories and promotional materials
• Design digital assets using tools such as Canva, Adobe Photoshop, Premiere Pro or similar
• Develop content that reflects LAAT's values, culture and student life authentically
• Manage and grow LAAT's presence across all social media platforms including LinkedIn, Instagram and Facebook
• Plan and maintain a content calendar ensuring consistent and timely posting across all channels
• Write compelling captions, posts and copy tailored to each platform and audience
• Monitor comments, messages and interactions, responding promptly and professionally
• Grow followers, engagement and reach organically across all platforms
• Create, update and maintain content on the LAAT website

Requirements

• Proven experience in social media management across LinkedIn, Instagram and Facebook
• Strong photography and videography skills including shooting and editing
• Proficiency in graphic design tools such as Canva, Adobe Photoshop or Illustrator
• Video editing skills using tools such as Adobe Premiere Pro, CapCut or similar
• Excellent written communication skills with the ability to write for different audiences and platforms
• Strong organisational skills with the ability to manage multiple projects and deadlines
• Creative eye with a strong sense of visual aesthetics and brand consistency
• Experience updating and managing website content

Preferred

• Experience working in a higher education or educational setting
• Knowledge of SEO and basic web management
• Experience running paid social media campaigns
• Familiarity with scheduling tools such as Hootsuite, Buffer or Later
• Understanding of analytics platforms such as Meta Business Suite, LinkedIn Analytics or Google Analytics