Responsibilities

• Lead on planning, creation and execution of content and campaigns for all Into Film social media channels, to include editorial content, case studies and photography
• Work closely with the Heads of Programmes and the Head of Marketing and Communications to promote Into Film's offer to educators across Into Film social media channels
• Support with development and implementation of Into Film's social strategy in accordance with strategic objectives, including development of new educator-facing channels where required
• Work to ensure all digital content adheres to organisational brand guidelines, tone of voice and accessibility standards
• Develop relationships and liaise with internal teams and external partners to gather content, case studies and user stories for digital channels, as well as key social education influencers
• Manage all responses to content posted to Into Film social media channels, ensuring timely replies and issue escalation
• Manage paid advertising across Into Film social media channels, including scheduling, budget tracking and reporting
• Implement and manage agreed mechanisms for monitoring and evaluation, gathering analytics and reporting across Into Film social media channels for internal reports, including to the Executive team and the Board
• Support colleagues to manage regional social media account
• Manage photography for the organisation

Requirements

• Experience of managing corporate-facing social media channels, including planning, monitoring and evaluation
• Excellent understanding of social media engagement and how to optimise content for a target audience.
• Experience of creating visual and moving image content tailored for a particular audience, preferably with experience of design software such as Canva
• Experience of using social media management tools to schedule activity and manage reporting
• Knowledge of social media metrics and how to use them in reporting
• Experience in paid targeted social media advertising
• Experience in growing an audience on social media channels for a corporate audience
• Experience in meeting deadlines and being able to respond effectively to social media requests
• Familiarity with Microsoft Office 365.

Preferred

• A digital marketing qualification
• A love and knowledge of film
• Experience of working in the education sector