Social Media Marketing Specialist

London, UK (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own the end-to-end social content engine for a premium veterinary clinic—planning, filming, editing, publishing, and optimization to grow reach, engagement, and new enquiries.

  • Content Creation & Production: plan, shoot, and edit social content for Facebook/Instagram and LinkedIn audiences.
  • Workflow & Collaboration: independently schedule posts while coordinating with clinic teams and the agency.
  • Performance & Adaptation: monitor metrics, spot trends, and evolve content strategies to boost reach, engagement, and enquiries.

Job Description

Responsibilities

  • Plan, capture and produce engaging social media content for Meta (Facebook & Instagram) and LinkedIn
  • Visit the clinic one to three times per month to gather fresh, authentic content
  • Film high-quality short-form content using an HD smartphone setup (professional camera skills are a bonus)
  • Capture premium audio using external microphones and professional recording practices
  • Edit reels, stories and social content using CapCut (or similar editing tools)
  • Independently schedule and publish content while collaborating closely with the clinic and agency team
  • Help create and maintain structured content plans using Google Sheets and Google Docs
  • Produce content around: Brand awareness, Community engagement, Educational content, Case studies, Thought leadership, Conversion-focused campaigns
  • Support social strategies designed to drive: New appointment bookings, Repeat prescriptions, New patient registrations, General enquiries and DMs
  • Identify trending and culturally relevant social topics that can be adapted for veterinary audiences

Requirements

  • Proven experience creating engaging social media content for brands or businesses
  • Strong understanding of Meta platforms (Facebook & Instagram)
  • Good understanding of LinkedIn content strategy and audience behaviour
  • Excellent filming skills using smartphones and mobile-first content workflows
  • Experience using microphones and recording clean, professional audio
  • Strong editing skills using CapCut
  • Ability to independently plan, organise and execute content schedules
  • Confident working directly with clients and teams
  • Strong communication and relationship-building skills
  • Comfortable working within veterinary, healthcare or clinic environments

Preferred

  • Bonus Skills - Experience working with veterinary clinics, healthcare brands or medical businesses
  • Bonus Skills - Professional camera/videography experience
  • Bonus Skills - Photography skills
  • Bonus Skills - Experience growing pages organically
  • Bonus Skills - Understanding of paid social amplification
  • Bonus Skills - Experience using scheduling platforms and analytics tools
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Visual-Pixel Digital

Visual-Pixel is a solutions based digital media-marketing agency, working with a fast growing team of marketing experts with 10+ years experience in the digital space, especially within hospitality, retail and technology.

London, England, GBR
3 employees (1 in marketing)

Headcount Trend

Current headcount: ~3