Responsibilities

• Develop and execute comprehensive social media marketing strategies that align with company goals and brand identity
• Manage daily operations of all social media platforms, including content creation, scheduling, and community engagement
• Create engaging multimedia content such as posts, videos, and graphics to captivate diverse audiences
• Monitor social media trends, analytics, and feedback to optimize campaigns and improve engagement metrics
• Cultivate relationships with influencers, partners, and media outlets to enhance brand visibility through strategic public relations initiatives
• Respond promptly to comments, messages, and inquiries to foster a positive online environment
• Coordinate with cross-functional teams to ensure consistent messaging across all digital channels

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns
• Excellent written and verbal communication skills with an eye for compelling storytelling
• Knowledge of current social media platforms, tools, and analytics software
• Strong understanding of public relations principles and how they integrate into digital marketing efforts
• Ability to analyze data insights to inform strategy adjustments and demonstrate ROI
• Creative mindset with the ability to produce innovative content that resonates with target audiences
• Bachelor’s degree in Marketing, Communications, Public Relations or related field is preferred