Social Media Marketing Manager / Digital Marketing Specialist – Healthcare & Precision Oncology at datar genetics | UK

datar genetics

Social Media Marketing Manager / Digital Marketing Specialist – Healthcare & Precision Oncology

UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end to end social media for a healthcare org, turning scientific topics into responsible platform content while coordinating with design, leadership and paid campaigns.

Own social content strategy and monthly calendars across LinkedIn, Instagram, Facebook, X, YouTube and more.
Lead platform wide content execution, paid social, and performance reporting for leadership.
Translate complex biomedical topics into clear, compliant digital storytelling that supports employer branding and corporate comms.

Job Description

Responsibilities

End-to-end management of all organizational social media platforms.
Developing social media strategy, monthly content calendars, campaign plans, and platform-wise execution schedules.
Writing professional captions, post content, campaign copy, awareness content, event posts, product-related communication, recruitment posts, leadership posts, and scientific/healthcare communication.
Creating content ideas for posts, carousels, reels, short videos, infographics, awareness campaigns, event campaigns, recruitment campaigns, product education posts, and brand-building campaigns.
Coordinating closely with graphic designers by providing clear creative briefs, image references, content hierarchy, layout suggestions, visual concepts, campaign themes, and platform-specific design requirements.
Scheduling and publishing content across LinkedIn, Instagram, Facebook, X/Twitter, YouTube, and other relevant platforms.
Monitoring engagement, comments, trends, audience response, competitor activity, and campaign performance.
Preparing monthly analytics and performance reports for leadership, including actionable recommendations.
Managing and optimizing paid social media campaigns.
Supporting employer branding, corporate communication, product awareness, event communication, and leadership visibility.

Requirements

Strong written English and professional content writing skills.
Demonstrated experience in managing social media across multiple platforms.
Strong understanding of LinkedIn marketing, corporate brand communication, and professional audience engagement.
Experience with paid social media campaigns, audience targeting, and performance tracking.
Ability to understand healthcare, biotechnology, diagnostics, oncology, life sciences, or scientific content.
Ability to convert technical and scientific topics into clear, responsible, and engaging digital communication.
Strong coordination skills with graphic designers, leadership, and internal teams.
Working knowledge of social media analytics tools, Meta Business Suite, LinkedIn analytics, Google Analytics, campaign dashboards, or similar tools.
Basic understanding of SEO, hashtags, audience targeting, content discoverability, and digital brand building.
Ability to work independently, take ownership, manage deadlines, and handle multiple campaigns simultaneously.

Nice to have

Healthcare
Pharmaceuticals
Diagnostics
Biotechnology
Hospitals
Medical devices
Life sciences
Scientific communication
Oncology-related communication

datar genetics

Datar Genetics Limited is a NABL and ISO 9001:2008 accredited Centre for Excellence in Genetics for providing innovative, comprehensive clinical management solutions in the domain of molecular genomics. We have fully integrated sequencing, bio-informatics, human interface and interpretation platforms with State of the Art technological capability to provide clinical applications. We provide the widest range of genetic solutions and analytics of 300+ high impact investigations across the domains of Oncology, Cardiology, Neurology, Diabetes, High Resolution HLA Typing and Matching, Reproductive Genetics, Neonatal Screening, Pharmacogenetics and many more.We are focussed on tackling the burden that non-communicable diseases pose on patient community, through the adoption of advanced genomic interrogation solutions, including multi coordinate, blood and tissue based gene analysis. Our multifaceted team of experts comprise of highly qualified medical professionals and scientists with education and experience from leading Universities / Institutions across the globe, who deliver a world class range of molecular diagnostic services.

Founded in 1992

Nashik, Maharashtra, IND

41 employees (4 in marketing)

datarpgx.com