Responsibilities

• Create engaging content that showcases the Hopscotch experience across multiple nursery settings, using video and photography.
• The role involves regular visits to nurseries to capture authentic photography and video content, working closely with Nursery Managers and their teams.
• Increase brand awareness and keep Hopscotch Day Nurseries front of mind for prospective and current parents, to drive enquiries from new parents and perspective employees
• Monitoring trends and adapting content accordingly
• Manage and grow Hopscotch’s social media presence across: Instagram, Facebook, TikTok, LinkedIn

Requirements

• This role requires someone who can immediately make a difference
• Confident with social media, social media marketing and content
• Experience editing, and creating engaging social media content. Adding voiceovers & royalty free music
• Comfortable interacting with preschool and younger children, comfortable working with nursery staff
• Flexible and able to adapt quickly to urgent content needs
• Knowledge of social media analytics and reporting
• Strong organisational skills and ability to manage multiple projects simultaneously
• Excellent copywriting and storytelling ability
• Strong photography and video content creation skills
• Full driving licence is essential

Preferred

• Experience in education, childcare or family-focused brands
• Experience managing blogs or newsletters
• Knowledge of SEO and keyword research
• Experience submitting industry awards