Responsibilities

• Develop and execute a social media strategy for OhMyFood’s Phase 1 launch.
• Plan content calendars across Instagram, TikTok, LinkedIn, and other relevant platforms.
• Create engaging captions, campaign ideas, reels concepts, and storytelling formats around home-cooked food, local chefs, community, and daily meals.
• Work closely with the Senior Graphic Designer and content team to produce high-quality visual and video content.
• Lead social media campaigns tailored for the UK food, hospitality, and consumer market.
• Manage daily community engagement, including comments, messages, brand mentions, and audience interactions.
• Identify trends, sounds, content formats, and influencer opportunities relevant to food and lifestyle audiences.
• Support influencer outreach, creator collaborations, and community-led growth where needed.
• Track social media performance, including reach, engagement, follower growth, conversions, and campaign results.
• Share weekly reports with insights, learnings, and recommendations for improvement.
• Ensure all social media content is consistent with OhMyFood’s brand voice, values, and customer experience.

Requirements

• 4 to 5 years of experience in social media management, content strategy, digital marketing, or brand communications.
• Strong experience managing social media pages for food, beverage, hospitality, D2C, marketplace, lifestyle, or consumer brands.
• Proven ability to plan and execute social media campaigns from idea to delivery.
• Strong storytelling, copywriting, and caption-writing skills with a warm, engaging, and food-focused tone.
• Good understanding of Instagram, TikTok, LinkedIn, and current social media trends.
• Experience with influencer marketing, creator collaborations, and community growth is a plus.
• Comfortable working with social media management tools such as Hootsuite, Buffer, Later, Metricool, or similar platforms.
• Basic understanding of Canva, Figma, or other design tools is helpful.
• Ability to analyse social media metrics and turn insights into clear actions.
• Self-driven, organised, fast-moving, and comfortable working in an early-stage startup environment.

Preferred

• Experience with influencer marketing, creator collaborations, and community growth is a plus.
• Basic understanding of Canva, Figma, or other design tools is helpful.
• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field is preferred but not mandatory.

Benefits

• Be part of an early-stage food-tech startup preparing for launch in London.
• Help shape the brand identity from the ground up.
• Work closely with the founding team and have real creative ownership.
• Build meaningful campaigns around food, community, culture, and everyday comfort.
• Opportunity to convert into a full-time role as we grow.
• Gain hands-on experience in a fast-moving startup environment.