Responsibilities

• Own and deliver the global social media strategy across TikTok, Instagram, YouTube and emerging platforms.
• Define the purpose, role and objectives of each social channel, ensuring clear direction across all markets.
• Establish platform-specific strategies covering audience behaviour, content formats, publishing cadence and growth opportunities.
• Set creative and performance standards globally, ensuring consistent brand execution across all regions.
• Balance global brand consistency with regional and channel-specific requirements.
• Identify emerging trends, platform updates and new opportunities to drive innovation and growth.
• Develop global content pillars, creative frameworks and best-practice guidelines.
• Ensure social channels are insight-led, strategic and aligned with wider business objectives.
• Use analytics and audience insights to influence creative direction, testing and optimisation.
• Monitor key performance metrics including engagement, reach, saves, shares, audience growth and conversion.

Requirements

• Proven experience growing social channels and building engaged communities.
• Experience managing and developing social media teams.
• Strong understanding of TikTok and Instagram growth strategies.
• A balance of creative thinking and analytical decision-making.
• Strong knowledge of social trends, content formats and platform behaviours.
• Excellent communication skills with the ability to influence stakeholders.