Responsibilities

• Develop and execute comprehensive social media strategies aligned with organisational goals.
• Create, curate, and schedule engaging content tailored to different platforms such as Instagram, Youtube, and TikTok.
• Monitor social media channels for comments, messages, and mentions; respond promptly to foster community engagement.
• Analyse performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with marketing, PR, and creative teams to ensure consistent branding and messaging across all channels.
• Manage paid advertising campaigns on social media platforms to optimise reach and engagement.
• Stay updated on the latest trends, tools, and best practices in social media management and digital marketing.
• Handle public relations activities related to social media crises or reputation management as needed.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong understanding of public relations principles and their application within social media contexts.
• Excellent written communication skills with the ability to craft compelling content tailored to diverse audiences.
• Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Analytical skills to interpret data from analytics platforms like Google Analytics or platform-specific insights.
• Organised with the ability to manage multiple projects simultaneously under tight deadlines.
• Creative mindset with a keen eye for visual aesthetics and storytelling.
• A recognised qualification in marketing, communications, or related fields is desirable but not essential. This role provides an excellent platform for a motivated individual eager to develop their career in digital communications while contributing meaningfully to our organisation’s growth and reputation.

Benefits

• Flexitime
• Free or subsidised travel
• Work from home