Social Media Manager, Scotland

Glasgow, UK (Hybrid)

£47K/yr – £55K/yrManagerFull time

Posted 2 weeks ago

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Job Summary

Own BBC Scotland social for flagship channels with audience first strategy and editorial leadership that ties content to engagement at scale.

Lead and grow the social team across YouTube, TikTok, Instagram, Facebook and X with audience-first strategies and high impact video campaigns.
Set editorial direction and publishing workflows, coordinating with production partners and talent to deliver campaigns.
Build cross-functional relationships to drive initiatives, influence strategy, and tighten editorial guidelines and reputation control.

Job Description

Responsibilities

Lead BBC Scotland’s social media team, managing our flagship brand accounts across YouTube, TikTok, Instagram, Facebook and X. You’ll be responsible for and deliver audience-first social strategies and high-impact campaigns, using short, mid and long-form video content to drive engagement and results.
Oversee the creation, scheduling and publishing of promotional content across digital platforms.
Reporting to the Head of Social, you’ll collaborate with internal teams, production partners and talent to deliver industry-leading social campaigns.
Responsible for day-to-day line management of team creating content for and running social accounts.
Acting as editorial lead for our accounts, making complex editorial decisions and referring to Head of Social or Editorial Policy as required.
Leading on social strategy that puts the audience first.
Developing relationships across the business to drive forward new initiatives and influence strategic thinking at all levels.
Advising on best practice and the latest advances to inform creative and publishing teams.

Requirements

Experience leading major brand accounts and managing the teams behind them - developing and delivering social media strategies, influencing the creation of content and managing communities.
In-depth understanding of BBC Scotland, its output and purpose alongside a deep and passionate knowledge of Scottish culture.
Extensive editorial guidelines experience and understanding of reputation management for large brand accounts, including dealing with complex editorial issues.
Strong interpersonal skills with the ability to build relationships across teams. Able to manage self and others within a complex matrix structure with shared responsibilities.
Ability to transform audience needs/behaviours, business requirements and platform analytics into strategic thinking.

Preferred

Benefits

BBC

The BBC is the world’s leading public service broadcaster.We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.

Founded in 1922

London, England, GBR

42K employees (21,079 in marketing)

www.bbc.co.uk/careers