Social Media Manager

London, UK (On-site)

$46K/yr - $57K/yr (Est.)Mid LevelFull time

Posted 4 weeks ago

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Job Summary

Own and elevate social video content from concept to performance, shaping formats, hooks, and stories for a parenting audience across TikTok, YouTube, and more, while turning data into iterative content decisions.

  • Ownership: platform-specific video creation, on-camera hosting, and interview/play hosting duties.
  • Performance: rapid testing of hooks and formats with data-driven optimization across TikTok, Reels, Shorts, and YouTube.
  • Audience & voice: tone that fits a parenting audience, shaping content strategy from audience behavior and performance insights.

Job Description

  • Plan, create and publish social-first video content across TikTok, Instagram, Facebook and YouTube
  • Produce short-form (Reels, Shorts, TikTok) and long-form YouTube content
  • Film and produce vox pops (emotional, funny, relatable) in-studio and on location
  • Lead and host modern, stylish celebrity interviews
  • Record and produce podcast content (including video podcasts for YouTube)
  • Appear on camera when needed and act as a confident face/voice of content
  • Optimise content for each platform (hooks, pacing, thumbnails, captions, retention)
  • Analyse content performance across all platforms (views, engagement, watch time, shares, retention)
  • Identify patterns in what is working, and what isn’t, and translate insights into action
  • Continuously refine content formats, hooks, and storytelling based on data
  • Strong experience creating and managing video content for social platforms
  • Experience with YouTube content (including understanding of retention, thumbnails and titles)
  • Comfortable filming, directing and producing content in a studio environment
  • Proven ability to analyse performance data and turn insights into content decisions
  • Experience producing vox pops, interviews or similar social-first formats
  • Strong understanding of TikTok, Instagram, Facebook and YouTube trends
  • Confident on camera and comfortable engaging with contributors, guests and the public
  • Strong storytelling ability with a clear sense of what performs on social
  • Experience conducting celebrity interviews or working with talent
  • Podcast production experience (especially video podcasts for YouTube)
  • Basic editing skills (Premiere Pro, CapCut or similar)
  • Experience in parenting, lifestyle or digital publishing
  • Community management experience
  • 25 days’ holiday plus UK Bank Holidays
  • Your Birthday day off
  • Vitality Medical Insurance, after probation
  • Employee recognition awards
  • Employee Assistance Programme
  • Life cover, after probation
  • Health Hero – Remote GP & second medical opinion service
  • Cycle to Work scheme
  • Workplace Pension scheme, after 3 months
Netmums logo

Netmums

Netmums is the parenting community you can trust to help you through the highs and lows of family life. Supportive, inclusive and always relevant, Netmums is a truly 360 digital media publisher, with multiple touchpoints to guide families throughout their parenting journey with a market-leading social audience of millions across Instagram, TikTok and Facebook and a long-running podcast and video series. Netmums is committed to constantly evolving its content offer to provide advice and expert guidance on the things that matter most in modern family life with new strands for 2024 including Netmums Money Saving Hacks with Britain’s Coupon Kid and our new Netmums Unfiltered podcast. Netmums balances innovation with unwavering focus on offering a safe, moderated community, quality content you can trust and a profound commitment to supporting parents at every stage. The commitment to accompanying parents through the highs and lows of parenting is underpinned by Netmums Parent Supporter Service and Drop In Clinic - the only completely free, dedicated 24/7 service, staffed by experts of its kind in the UK. For over 15 years the Parent Supporter Service has offered parents an inclusive and easily accessible way of seeking advice from qualified professionals on their biggest challenges, day and night, 365 days of the year. Netmums commitment to funding this service and the partnerships it has forged with partners like StepChange, GoodLaw and the Maternal Mental Health Alliance are integral to Netmums unique offering which sets it apart as a truly supportive parenting platform.

Founded in 2000
London Colney, England, GBR
36 employees (15 in marketing)

Traffic Signals

Monthly Visitors
2.4M
Traffic Source Mix
Search
37.3%
Direct
31.3%
Referral
8.5%
Social
17.6%
Paid
0.4%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
13 (36% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.6M
Last Raise
$2.6M
Series Unknown, 10 years ago

Funding History

  • Sep 2016
    Series Unknown • $2.6M