Responsibilities

• Develop and execute social media and e-commerce marketing strategies across platforms such as TikTok, Instagram and other relevant digital channels.
• Ensure all social media activity aligns with the company’s international branding, commercial objectives and UK market requirements.
• Establish, manage and develop a network of content creators, influencers, KOLs and KOCs within the MCN and creator partnership framework.
• Coordinate cross-border brand promotion campaigns and support contract negotiation with creators and commercial partners.
• Oversee daily content quality, audience engagement and social media performance across official accounts and campaign channels.
• Lead digital PR activity, support brand communication and assist with reputation or crisis communication where required.
• Monitor and analyse social media performance data, audience feedback and campaign results.
• Use data insights to improve engagement, content quality, e-commerce conversion and overall campaign performance.
• Work closely with product, design, performance marketing and commercial teams to ensure all digital outputs meet UK market regulations and local cultural preferences.
• Prepare regular performance reports, campaign updates and recommendations for management review.

Requirements

• Proven experience in social media management, digital marketing, influencer marketing, creator management, PR or e-commerce marketing
• Strong understanding of TikTok, Instagram and social media content trends
• Experience working with creators, influencers, KOLs/KOCs, MCN networks or brand partnership campaigns
• Good knowledge of social media strategy, audience growth, campaign planning and performance optimisation
• Strong communication, coordination and stakeholder management skills
• Ability to manage multiple campaigns, creators and internal projects at the same time
• Commercial awareness and ability to connect content strategy with business growth and conversion goals
• Strong analytical skills and confidence using performance data to improve campaign results

Preferred

• Mandarin Chinese language skills are highly desirable due to the nature of our cross-border projects and client base
• Previous experience in a marketing agency, creator agency, e-commerce business or international brand environment would be an advantage

Benefits

• Casual dress
• On-site parking
• UK visa sponsorship