GAIL's Bakery

Social Media Manager

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own social strategy across platforms to grow brand awareness, engagement, and customer loyalty while collaborating with Creative Studio to deliver platform-ready content.

  • Social Strategy & Execution: Own strategy, calendar, content across all platforms, driving engagement and reach.
  • Content Creation & Collaboration: Lead audience-relevant content with Creative Studio, photo/video/graphics.
  • Analytics & Optimization: Track performance, report insights, and optimize for each platform.

Job Description

Responsibilities

  • Develop and implement a comprehensive social media strategy aligned with brand and business objectives.
  • Own the social media content calendar across all platforms.
  • Identify opportunities to grow brand awareness, audience engagement, and customer loyalty.
  • Ensure a consistent yet platform-appropriate brand voice and visual identity across channels.
  • Stay current with emerging social trends, platform updates, audience behaviours, and competitor activity.
  • Lead the creation of engaging, audience-relevant content across Instagram, TikTok, Pinterest, YouTube, Facebook, LinkedIn.
  • Bring the brand to life through creative storytelling, product based content, behind-the-scenes content, campaigns, partnerships, and cultural moments.
  • Partner closely with the Creative Studio to brief, develop, and execute high-quality photo, video, and graphic content.
  • Ensure all content is optimised for individual platform performance and audience expectations.
  • Support campaign launches, seasonal activations, new product releases, and key trading moments through social-first thinking.