Social Media Manager

UK (On-site)

£34K/yr – £47K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize social media strategy and content across platforms, tying it to engagement, reach, and brand reputation.

  • Own cross-platform social strategy, content calendar, and paid campaigns to drive awareness and engagement.
  • Measure and translate analytics into actionable tweaks to creative, messaging, and targeting.
  • Collaborate with marketing, PR, and design to ensure consistent brand voice and timely execution.

Job Description

Responsibilities

  • Develop, implement, and manage comprehensive social media strategies aligned with organisational goals.
  • Create compelling, high-quality content tailored to different platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
  • Monitor social media channels for engagement opportunities, respond to comments and messages promptly, and maintain a positive online reputation.
  • Analyse performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly to optimise engagement and reach.
  • Collaborate with marketing, public relations, and creative teams to ensure brand consistency across all digital channels.
  • Stay informed about the latest social media trends, tools, and best practices to keep the organisation at the forefront of digital innovation.
  • Manage paid advertising campaigns on various platforms to maximise visibility and audience engagement.
  • Organise online events or campaigns that promote organisational initiatives or products effectively.

Requirements

  • Proven experience in social media management with a strong portfolio of successful campaigns.
  • Excellent understanding of public relations principles and how they apply within digital environments.
  • Proficiency in social media management tools such as Hootsuite, Buffer, or similar platforms.
  • Strong written communication skills with an ability to craft engaging content tailored for diverse audiences.
  • Analytical skills to interpret data from social media analytics tools and derive actionable insights.
  • Organised with the ability to manage multiple projects simultaneously under tight deadlines.
  • Creative thinker with a passion for storytelling through digital channels.
  • K​nowledge of current social media trends, algorithms, and best practices is essential.

Preferred

  • A background in public relations and social media management is highly desirable, as well as a keen eye for emerging trends and analytics

Benefits

  • Discounted or free food
  • Employee discount
  • UK visa sponsorship
Dawat Group logo

Dawat Group

Dawat Group is one of the UK’s leading names in premium Pakistani and Indian cuisine, known for award-winning restaurants, high-end catering, elegant venues, and a fast-growing franchise model accredited by The British Franchise Association (BFA) the Quality Franchise Association (QFA).Featured in The Sun, the UK’s best-selling newspaper, Dawat is gaining national recognition for innovation, immersive dining and franchise growth.With over 30 years of culinary expertise and more than 15 years of operational success, Dawat is trusted for delivering authentic, slow-cooked dishes made from scratch using traditional recipes and fresh, high-quality ingredients. Our restaurants are celebrated for bold, vibrant flavours and immersive experiences, from robot waiters to water tables and stunning interiors.Our catering division is a preferred supplier for many of London’s most prestigious venues, covering weddings, corporate events, and private functions. We provide bespoke, multi-cultural menus and full event management, including décor, photography and luxury car hire — with a focus on excellence and professionalism.To bring Dawat to high streets across the UK and beyond, we offer two proven franchise models:• Dawat Restaurant – Full-service dine-in with immersive branding• Dawat Express – Streamlined takeaway with bold flavours in a fast-paced formatBacked by strong branding, head office support, centralised marketing, and in-house tech, Dawat offers a scalable franchise model built on integrity and innovation.Current branches: Tooting (HQ), Norbury, Mitcham, with Chiswick and Selsdon opening soon.For franchise enquiries: franchise@dawatgroup.co.uk

Founded in 2010
London, England, GBR
3 employees (1 in marketing)

Traffic Signals

Monthly Visitors
14.1K
Traffic Source Mix
Search
52.5%
Direct
34.8%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)
Marketing Roles Posted (Last 30 Days)
1