Responsibilities

• Develop and implement comprehensive social media strategies aligned with organisational goals.
• Create, curate, and schedule engaging content across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor social media channels for comments, messages, and interactions; respond promptly to foster community engagement.
• Analyse performance metrics to optimise content strategies and improve engagement rates.
• Collaborate with marketing and PR teams to ensure consistent messaging and branding across all digital channels.
• Manage social media advertising campaigns to maximise reach and impact.
• Stay informed about emerging trends, tools, and best practices in social media management and public relations.
• Manage crisis communication effectively by addressing any negative feedback or issues that arise online.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong understanding of public relations principles as they relate to online reputation management.
• Demonstrable ability to create compelling content tailored to diverse audiences.
• Experience analysing social media metrics using tools such as Google Analytics, Hootsuite, or similar platforms.
• Excellent organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Familiarity with social media advertising platforms and campaign optimisation techniques is preferred.

Preferred

• Familiarity with social media advertising platforms and campaign optimisation techniques is preferred.

Benefits

• Company events
• Flexitime
• Profit sharing
• Referral programme
• Work from home