Responsibilities

• Develop, plan, and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily content creation, including writing posts, designing visuals, and scheduling updates to maintain active online presence.
• Monitor social media channels for comments, messages, and interactions; respond promptly to foster community engagement.
• Analyse campaign performance metrics to assess effectiveness and optimise future content strategies accordingly.
• Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing objectives.
• Assist in managing public relations initiatives by engaging with followers and handling media inquiries when necessary.
• Stay informed about emerging social media trends, tools, and best practices to keep the organisation at the forefront of digital marketing.

Requirements

• Proven experience in social media management with a strong understanding of platform algorithms and analytics tools.
• Excellent written communication skills with the ability to craft compelling content tailored to target audiences.
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Knowledge of public relations principles and experience in managing online reputation.
• Creative flair with an eye for visual aesthetics and branding consistency across digital channels.
• Ability to work independently as well as collaboratively within a team environment.

Preferred

• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social is advantageous.

Benefits

• Casual dress
• Employee discount
• Store discount