Responsibilities

• Develop, implement, and oversee comprehensive social media strategies aligned with brand goals
• Create engaging, high-quality content tailored for various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Manage daily social media activities, including scheduling posts, monitoring interactions, and responding to comments or messages promptly
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels
• Analyze performance metrics to optimize content effectiveness and report on campaign success
• Cultivate positive relationships with media outlets and influencers to enhance public relations efforts
• Stay current on emerging social media trends, tools, and best practices to keep our brand at the forefront of digital innovation

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns
• Excellent understanding of public relations principles and how they integrate with social media strategies
• Strong written communication skills with the ability to craft compelling narratives that resonate with diverse audiences
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social
• Ability to analyze data insights and adjust strategies accordingly for maximum engagement and reach
• Experience working collaboratively across teams and managing multiple projects simultaneously

Benefits

• Casual dress
• Discounted or free food
• Sick pay
• Store discount