Social Media Manager at boohooMAN.com | Manchester, UK

boohooMAN.com

Social Media Manager

Manchester, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the social engine for a fast fashion brand across core platforms, shaping strategy, content, and influencer partnerships to move brand metrics and commercial goals.

Social Strategy & Team Leadership: Own the end-to-end social voice, calendar, and team delivery across platforms to drive growth and engagement.
Content & Creators: Lead social-first creative, collaborate with Creative/Brand/PR, and activate influencer partnerships to lift reach and conversions.
Measurement & Alignment: Tie social activity to brand objectives and commercial metrics, translate data into actionable plans.

Job Description

Social Media Strategy & Planning: Develop and own boohooMAN's social media strategy across Instagram, TikTok, Snapchat, Facebook, X, YouTube and emerging platforms.
Create and deliver social plans that support key brand campaigns, product launches, collaborations and cultural moments.
Ensure social media activity aligns with wider marketing, brand and commercial objectives.
Identify opportunities to increase brand awareness, engagement, follower growth and traffic to site.
Stay ahead of social trends, platform developments and emerging technologies, ensuring boohooMAN remains culturally relevant and competitive.
Content & Creative Leadership: Lead the development of social-first content that resonates with the boohooMAN customer.
Work closely with Creative, Brand, PR, Influencer and Marketing teams to ensure content is planned and executed effectively.
Oversee content calendars and ensure a consistent flow of engaging content across all platforms.
Provide creative direction for social content shoots, including campaign support, reactive content and behind-the-scenes activity.
Champion innovative content formats and storytelling approaches to maximise reach and engagement.
Content reflects boohooMAN's tone of voice and brand identity.
Team Leadership: Lead, develop and motivate the social media team, creating a high-performance culture.
Manage workload and priorities across the team to ensure delivery against key business objectives.
Support coaching, development and progression opportunities for team members.
Foster strong collaboration across marketing and wider business functions.
Community Management & Engagement: Oversee community management strategy and customer engagement across social platforms.
Identify opportunities to strengthen audience relationships and build brand advocacy.
Ensure reactive opportunities are identified and executed at pace.
Support crisis management and escalation processes where required.
Influencer & Partnership Integration: Work closely with the Influencer and PR teams to maximise social impact across talent partnerships and campaigns.

Previous experience in social media, digital marketing or content marketing, ideally within fashion, retail or a fast-paced consumer brand
Previous experience managing and developing a social media team
Strong understanding of all major social platforms and platform best practice
Proven experience developing and executing successful social media strategies
Excellent knowledge of content creation, social-first storytelling and short-form video
Strong analytical skills with the ability to interpret data and translate insights into action
Experience working closely with influencers, talent and external partners
Strong stakeholder management and communication skills
Highly organised with the ability to manage multiple projects simultaneously
Commercially aware with an understanding of how social media contributes to wider business objectives
Creative thinker with a passion for fashion, culture and emerging trends

Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
Discount across all brands
Comprehensive wellbeing package
Ongoing learning and development with strong internal progression
On-site canteen serving breakfast, lunch, snacks and hot drinks
Free season ticket loan

boohooMAN.com

Born from boohoo.com boohooMAN is fashion's best kept secret in menswear. Following from boohoo.com's success we wanted to bring something new to the menswear market.We’re involved, we’re disruptive and we’re bold. We focus on three key areas, streetwear, tracksuits & going-out-gear. Product is everything to us and we’re not in the habit of doing anything substandard, not now, not ever. By paying close attention to detail we always keep our products on-point to ensure out customers ‘fits are consistently on lock. We’re constantly responding and reacting to stay ahead of the game and deliver you the best in fashion 24/7.

Founded in 2016

Manchester, England, GBR

162 employees (58 in marketing)

www.boohooman.com