Social Media Manager at Benenden Health | York, UK

Benenden Health

Social Media Manager

York, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the social strategy for a consumer brand, turning brand, content, and channel data into measurable awareness and advocacy across B2C and B2B audiences.

Social Strategy & KPIs: set objectives, benchmarks, and a measurement model to optimise brand, engagement, and lead generation.
Channel & Content Alignment: partner with creatives to plan an insight-led calendar and ensure tone, formats, and priorities align with brand.
Publishing & Optimization: manage day-to-day publishing and continuously improve performance across platforms.

Job Description

Responsibilities

Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives
Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity
Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health’s social presence and build awareness with key target audiences.
Set clear KPIs and benchmarks to measure performance and optimise activity
Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar
Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities
Brief and guide creative teams on platform best practice, formats, and performance optimisation
Manage day-to-day publishing across all channels

Requirements

Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable)
Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok)
Experience using social media to support brand awareness, engagement, and lead generation
Skilled in content planning and working collaboratively with creative teams
Strong analytical skills with experience using insights to drive performance improvements
Excellent written communication and stakeholder management skills
Ability to balance strategic thinking with hands-on delivery
A strategic thinker with a passion for social media and storytelling
A collaborative team player who can work across multiple stakeholders and priorities
A data-driven marketer who uses insight to inform decisions

Benefits

Smart, flexible working achieve your objectives in the way that best suits you.
Corporate Benenden Health membership and Corporate Benenden Cash plan
Starting on 27 days holiday, plus Bank Holidays
Pension with up to 10% employer contributions
Discount available on other Benenden Health products.
Employee Assistance Program
Unlimited access to £500 Refer a Friend Bonus Scheme
Discount and cash back on hundreds of high-street retailers.
Excellent training and career progression opportunities
Cycle to work scheme.

Benenden Health

At Benenden Health, we believe private healthcare doesn't have to be expensive or exclusive. It's a benefit the whole business can enjoy, not just the bosses. All for the same low monthly cost of less than £16 per employee, per month.We're proud to be a not-for-profit, mutual society offering businesses an affordable alternative to private health insurance. Learn more by...👉 Visiting our website: https://www.benenden.co.uk/for-business/👉 Calling us on 0808 291 3321 (Mon-Fri, 8am-5pm, exc. Bank Holidays)

Founded in 1905

York, England, GBR

398 employees (29 in marketing)

www.benenden.co.uk/for-business