Social Media Executive and TikTok Channel Manager

Paisley, Renfrewshire, UK (On-site)

£28K/yr – £32K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the TikTok live shopping pipeline end to end, from weekly event planning and on-camera hosting to live-sell coordination and trend-driven content creation.

  • Growth and execution: plan and run multiple TikTok LIVE events weekly, host sessions, and manage live selling operations.
  • Content engine: film, edit and publish short-form video content for TikTok and Reels while maintaining calendars and trend responsiveness.

Job Description

Responsibilities

  • Plan, organise and manage multiple TikTok LIVE events each week.
  • Running the seller centre (product listings, flash deals, dealing with customer issues such as refund requests and missing parcel, liasing with TikTok over issues)
  • Present or host TikTok LIVE sessions.
  • Coordinate products, promotions and schedules for live shopping events.
  • Create engaging short-form video content for TikTok and Instagram Reels.
  • Plan and maintain weekly and monthly social media content calendars.
  • Film, edit and publish high-quality social content.
  • Identify and react quickly to emerging trends, sounds and viral content.
  • Work alongside our marketing team to launch new products and campaigns.
  • Monitor social media performance and suggest improvements based on analytics.
  • Engage with our online community through comments, messages and interactions.
  • Help organise influencer collaborations and user-generated content.
  • Ensure all social channels remain fresh, engaging and on-brand.

Requirements

  • Experience growing TikTok or Instagram accounts.
  • Confidence speaking on camera.
  • Experience hosting livestreams (preferred but not essential).
  • Excellent understanding of TikTok trends and algorithms.
  • Strong organisational skills.
  • Good photography and videography skills.
  • Experience editing short-form videos using CapCut, Premiere Pro or similar software.
  • A creative mindset with plenty of ideas.
  • Excellent written English.
  • Confidence working in a fast-paced environment.
  • Canva experience
  • A genuine interest in the beauty industry

Preferred

  • Experience with TikTok Shop.
  • Experience working with influencers or creators.
  • Experience in e-commerce or retail brands.

Benefits

  • Competitive salary.
  • Staff discount across our brands.
  • Opportunity to shape and grow a new brand from the beginning.
  • Ongoing training and development.
  • Real opportunities for career progression as the business grows.

Marketing Team

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