Responsibilities

• Create and shoot short-form content for TikTok, Instagram Reels, and Stories.
• Participate in on-site shoots, events, and campaigns, capturing social-first and behind-the-scenes content.
• Translate trends into brand-appropriate content ideas.
• Assist with simple video editing, captions, hooks, and on-screen text.
• Ensure content follows platform trends, formats, and best practices.
• Stay up to date with TikTok, Instagram, and broader social media trends.
• Identify trending sounds, formats, memes, and content styles relevant to different brands.
• Understand platform algorithms and how content performance can be optimised.
• Manage day-to-day social media accounts across multiple clients.
• Prepare content calendars, posting schedules, and coordinate approvals.
• Work closely with internal creatives, editors, and clients to ensure smooth delivery.
• Monitor content performance (reach, engagement, watch time, saves, conversions).
• Read insights from TikTok, Instagram, and Meta dashboards.
• Prepare clear, visual performance reports with insights and optimisation suggestions.
• Use data to refine content direction and posting strategy.
• Support campaign execution, product launches, and offline events.
• Assist with influencer content tracking and reposting.
• Help optimise influencer and brand content for organic and paid amplification.