Responsibilities

• Content planning, graphic design and creation
• Design high-quality, on-brand social assets, including static graphics, carousels, simple infographics, quote tiles, thumbnails and short-form video assets
• Use Canva, Adobe Creative Cloud or similar tools to create polished, publish-ready content that follows brand templates and design guidelines
• Turn corporate stories, ESG updates, innovation content, employer brand activity and leadership messages into clear, engaging social-first visuals
• Develop reusable templates and content series that markets can adapt while staying on brand
• Draft clear social copy that supports the visual asset and reflects the group tone of voice
• Repurpose press releases, case studies, blogs and internal stories into design-led social formats
• Channel management and community
• Schedule, publish and quality-check posts across LinkedIn, Instagram, YouTube and other agreed platforms
• Check image crops, thumbnails, captions, links and platform-specific formatting before posts go live
• Monitor comments, messages and mentions, flagging issues and responding where appropriate
• Maintain content calendars and ensure posts are delivered on time
• Review competitor and social trends, bringing forward ideas for visual formats, design treatments and content series to test
• Collaboration and campaigns
• Work with the Digital Team, Corporate Communications, HR, Sustainability and regional marketing teams to source stories, imagery, footage and creative inputs
• Support paid and organic campaigns by designing, resizing and adapting social assets so they are on-brief and ready for activation
• Help maintain and improve social media guidelines, design templates and best-practice playbooks
• Manage drafts, feedback and version control through the approvals process
• Performance and reporting- Track performance metrics including reach, impressions, engagement, clicks, followers and video views- Identify which creative formats, thumbnails, layouts and content series perform best- Run simple A/B-style tests where possible, such as different thumbnails, hooks, layouts, copy or formats- Share clear learnings with the team and wider markets to improve future content and design decisions- Governance and brand consistency- Ensure all posts and assets follow Rentokil Initial and local brand guidelines, including tone of voice, layout, typography, image treatment, accessibility and legal/compliance requirements- Maintain clear asset libraries, templates, naming conventions and design guidance so content is easy for markets to find, reuse and adapt