Responsibilities

• Make stuff - lots of it. Video, graphics, memes, written posts - you're comfortable across all of it. From quick reactive TikToks to mini-mockumentaries to energy explainers that don't put people to sleep - you'll turn ideas into content fast, and make it look good.
• Be the meme machine. You'll be constantly scanning the internet for moments Octopus can own (trending sounds, viral formats, cultural flashpoints) and turning them around quickly. The best social teams move at the speed of the internet. So do you.
• Pitch relentlessly. You won't wait for a brief. You'll come in every week with new ideas - new formats, new angles, new ways to make people care about energy without realising they're caring about energy.
• Listen and lurk . You'll live on TikTok, X, Instagram - tracking trends, monitoring what people say about Octopus, and finding the moments worth jumping on before they peak.
• Support our community . Work closely with our Community Management team, help with the trickier customer situations, and occasionally get involved in shifts yourself. Social is 24/7, and Octopus is famous for its service.
• Keep the wheels turning . No long-term content calendars here. With your finger on the pulse, you'll help prioritise output week-to-week to keep things timely, fresh, and worth watching.
• Measure what matters . You'll use data to test, learn, and get better - always asking what worked and why.