Social Media Executive

Dartford, Bexley, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 days ago

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Job Summary

You will own the planning, execution and optimization of MA Exhibitions social media efforts for events, including paid campaigns, content creation with the studio, content curation for websites and social channels, and developing toolkits and case studies to boost promotion.

  • Own campaign planning, execution and optimization
  • Collaborate across marketing and events to improve engagement
  • Translate performance data into actionable recommendations

Job Description

Responsibilities

  • Support the planning and delivery of social media activity for MA Business events, creating content tailored to different platforms and audiences.
  • Assist with the setup, monitoring and optimisation of paid social campaigns.
  • Monitor campaign performance and help produce reports, sharing insights and recommendations with the Senior Marketing Manager.
  • Work with our in-house studio to create and adapt graphic templates, ensuring brand guidelines are followed.
  • Review event photography and videography, selecting suitable content for websites and social media channels.
  • Create marketing and social media toolkits, materials and HTMLs for sponsors and exhibitors.
  • Gather testimonials and case studies to support ongoing promotional activity.
  • Support the delivery of live events when required and assist with wider marketing projects across the portfolio.
  • Work closely with colleagues across marketing, sales, events and creative teams.
  • Use performance data, feedback and insight to help improve campaign results.

Requirements

  • A strong understanding of social media platforms and how they are used for commercial marketing.
  • Good working knowledge of Microsoft Office, particularly Excel and Word.
  • Excellent organisational skills and strong attention to detail.
  • The ability to manage multiple tasks and work effectively to deadlines.
  • Strong written and verbal communication skills.
  • A positive, collaborative approach and a willingness to learn.

Preferred

  • Experience using tools such as Adestra, Evessio, Adobe Express, Photo Affinity or similar image editing software.
  • Familiarity with Google Analytics or other reporting and performance tools.
  • Experience supporting marketing activity for events, awards or exhibitions.
  • An interest in content creation, social media trends and digital marketing.

Benefits

  • Hybrid working.
  • Real ownership in your role, with opportunities to develop your career across a growing business.
  • Development through hands-on learning, mentoring and internal progression.
  • Exposure to specialist markets and loyal professional audiences.
  • A culture shaped by our values: Passionate, Creative, Nurturing and Fair.
MA Exhibitions logo

MA Exhibitions

MA Exhibitions was established in 2015 to house the Mark Allen Group’s growing portfolio of exhibitions. Through our market-leading brands, MA Exhibitions now organises some of the UK’s largest trade shows in their markets, including the Engineering Design Show, Nursery World Show, Manufacturing & Engineering North-East, Manufacturing Management Show, Packaged and Dental Showcase. Many of our shows have been recognised for their success, innovation and customer experience.We have a highly talented team of exhibition professionals, who have years of years of experience in organising award-winning exhibitions. Our teams are embedded in their markets. As a result, associations and organisations ask to partner with us to help them deliver world-class service and execution of their events.

Founded in 2015
London, England, GBR
23 employees (10 in marketing)

Traffic Signals

Monthly Visitors
73.1K
Traffic Source Mix
Search
33.3%
Direct
40.2%
Referral
21.1%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
9 (39% of company)
Marketing Roles Posted (Last 30 Days)
3