Social Media Executive

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own social content and community engagement across luxury jewellery channels, driving brand presence, audience interaction, and data-informed improvements to content strategy.

  • Plan, create, and publish content across multiple platforms and regions, with calendar discipline and timely publishing.
  • Engage communities, respond to comments and messages, and monitor sentiment to maintain brand tone.
  • Support paid social planning and analyze performance to inform content direction and future campaigns.

Job Description

Responsibilities

  • Plan, create, and publish engaging content across social platforms, including Instagram, Facebook, TikTok, Pinterest, LinkedIn & Reddit in multiple regions.
  • Produce creative social content, including static assets, reels, stories, video content, and trend-led campaigns aligned with the brand’s luxury positioning.
  • Manage the social content calendar, ensuring timely scheduling and publishing across all channels.
  • Actively manage and engage with online communities by responding to comments, direct messages, and customer interactions in a timely and brand-appropriate manner.
  • Support the planning, execution, and optimisation of paid social campaigns in collaboration with internal marketing teams and external agencies.
  • Monitor and report on social media performance, providing weekly and monthly insights on engagement, reach, follower growth, website traffic, and campaign effectiveness.
  • Analyse campaign performance and use insights to make recommendations for content improvements and future social strategies.
  • Conduct regular competitor analysis across social platforms, tracking content trends, campaign activity, audience engagement, and market positioning within the jewellery and luxury retail sector.
  • Work closely with the wider marketing, creative, and E-commerce teams to support product launches, promotional campaigns, and brand initiatives

Requirements

  • 2+ years’ experience in a social media, content, or digital marketing role, ideally within fashion, luxury, jewellery, or E-commerce
  • Proven experience in social media content creation, community management, and campaign planning
  • Strong understanding of social analytics and reporting, with the ability to interpret performance data and translate it into actionable insights
  • Experience conducting market analysis to support content strategy
  • Familiarity with scheduling and analytics tools such as Later, Google Analytics and Meta Business Suite
  • Strong written communication and copywriting skills
  • Highly organised, proactive, and able to manage multiple projects simultaneously
  • Passion for social media, digital culture, and luxury brands

    Benefits

    • Join a fast-growing business where your contributions matter and your ideas are valued
    • Work in a supportive, transparent environment that encourages innovation and excellence
    • Enjoy flexibility with 3 days a week in our vibrant Hatton Garden office and 2 days working from home
    • Flexi hours – start your day between 8 am and 10 am, then finish between 4 pm and 6 pm
    • Comprehensive Vitality private healthcare, offering access to high-quality medical support and wellness benefits
    • Enjoy your birthday with an extra day of leave to celebrate
    • Access to Perkbox for exclusive discounts, rewards, and wellbeing benefits to help you make the most of your work-life balance
    • 25 days annual leave + bank holidays
    • Enhanced maternity and paternity leave entitlements
    Diamonds Factory logo

    Diamonds Factory

    Here at Diamonds Factory, we’re all about making those all important milestones matter. With over 15 years experience in the jewellery industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.Known best for being one of the globes leading jewellers, our business is constantly growing and expanding and we’re always on the lookout for creative, highly skilled and motivated individuals to become a part of the team. We can’t wait to hear from you!

    Founded in 2009
    London, England, GBR
    94 employees (9 in marketing)

    Traffic Signals

    Monthly Visitors
    310.6K
    Monthly Google Ads Budget
    $36.1K
    Traffic Source Mix
    Search
    53.1%
    Direct
    37.5%
    Referral
    5.1%
    Social
    3.1%
    Paid
    1%

    Headcount Trend

    Current headcount: ~97

    Marketing Team

    Marketing Team Size
    4 (4% of company)