Social Media Executive

Glasgow, UK (Hybrid)

£25K/yr – £27K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content operations for social across Instagram and TikTok, turning brand identities into briefs, guiding on-brand visuals, and coordinating a remote editing team to deliver on schedule.

  • Content briefing: translate brand goals into actionable briefs with tone, hooks, captions, and visual direction.
  • Production and QC: shoot twice weekly on location, upload raw assets, and perform rigorous quality control with quick revision loops.
  • Delivery and optimization: schedule posts, monitor engagement, and feed insights back into briefs for improved performance.

Job Description

Responsibilities

  • Create detailed briefs for stories, social platform posts, Reels, and carousel posts across all clients
  • Provide clear guidelines on tone, format, hooks, captions, and visual direction to the remote editing team
  • Translate client brand identities and campaign goals into actionable briefs
  • Shoot original content on location twice a week (e.g., venues, events, product shots, talent content)
  • Upload all raw footage and grant organised access to the remote editing team
  • Manage and maintain all raw assets in clearly labelled folders by date and client to ensure an organised, searchable library
  • Assign briefs to the remote team in a structured, timely manner
  • Receive completed content from editors and conduct full quality control (QC)
  • Provide clear, constructive feedback and request revisions where needed
  • Once content is approved, place all final assets into a social plan with completed captions and copy where necessary

Requirements

  • Proven experience creating content for Instagram, TikTok, and other social platforms
  • Strong understanding of what makes engaging Reels, carousels, and Stories
  • Organised and methodical – able to manage multiple client folders, briefs, and deadlines
  • Experience managing or coordinating remote creative teams is a plus
  • Comfortable shooting content on a smartphone or camera twice weekly
  • Basic-to-intermediate editing skills for ad hoc tasks
  • Analytical mindset with ability to report on performance monthly

Preferred

  • Experience managing or coordinating remote creative teams is a plus