Kennedy roofing Ayrshire lid

Social Media & Digital Marketing Manager (Full-Time)

York, UK (On-site)

£15/hr – £20/hrMid LevelPermanent

Posted 1 month ago

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Job Summary

Own and optimize the full digital marketing mix for a regional roofing business, from paid ads and social media to on-site content and video production, driving high-quality leads and growth in York.

  • Own Google Ads campaigns, social channels, and content publishing to generate roofing leads and sales.
  • Produce on-site photo/video content and multi-platform video assets to fuel campaigns and local brand presence.
  • Coordinate SEO, website updates, reviews, and reporting to improve visibility and performance.

Job Description

Responsibilities

  • Manage and optimise all Google Ads campaigns.
  • Develop and implement marketing strategies to increase leads and sales.
  • Manage all social media platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
  • Visit roofing projects and jobs to capture professional photos and videos.
  • Create engaging TikTok videos, Instagram Reels, Facebook content, and YouTube Shorts.
  • Produce voice-over and talkover videos highlighting completed projects.
  • Edit and publish content across all platforms.
  • Create blog content and website updates.
  • Assist with SEO and website improvements.
  • Monitor online reviews and customer engagement.
  • Track campaign performance and provide regular reports.
  • Build brand awareness and increase the company’s online presence.
  • Generate high-quality roofing leads through digital marketing campaigns.
  • Identify new marketing opportunities to help grow the business.
  • Work closely with management to develop and implement growth strategies.

Requirements

  • The successful candidate must: Have proven experience in social media marketing and digital advertising.
  • Have strong experience managing Google Ads campaigns.
  • Be highly confident with IT systems, software, and digital platforms.
  • Have experience creating, editing, and publishing video content.
  • Be confident filming, presenting, and directing content creation when required.
  • Have experience with TikTok, Instagram Reels, Facebook, and YouTube content.
  • Be highly organised and capable of working independently.
  • Be hardworking, reliable, and extremely productive.
  • Be willing to learn and continuously improve.
  • Have excellent communication skills.
  • Be confident travelling to roofing projects and customer sites.
  • Have a positive attitude and strong work ethic.
  • A full UK driving licence is essential.
  • Experience with photography and videography equipment is highly desirable.

Preferred

  • Experience working within the roofing, construction, or home improvement industry
  • SEO knowledge
  • Website management experience
  • Experience using Canva, CapCut, Adobe Creative Suite, or similar software
  • Photography and videography skills
  • Content creation and video editing expertise

Benefits

  • Supportive working environment
  • Career progression opportunities as the business grows
  • Potential performance-based bonuses
  • Long-term career opportunity within a growing company
  • Opportunity to take full ownership of the company’s marketing strategy