Responsibilities

• Execute and maintain HCF’s master social media calendar based on the strategic guidelines provided by the Social Media Manager.
• Format and assemble visual assets provided by the graphic design and video teams into finalized social media posts, including drafting engaging captions, adding optimized hashtags, and adapting content layouts for specific platforms.
• Utilize scheduling and management tools (metricool, Meta Business Suite, Fedica) to ensure consistent, timely, and error-free publishing across social accounts.
• Actively monitor and respond to comments, direct messages, and mentions in a timely, empathetic, and compassionate tone to build an online community.
• Assist the Social Media Manager by gathering weekly and monthly platform analytics (reach, engagement, impressions) to help build data-driven performance reports.
• Stay on top of platform updates, algorithms, and trending formats/audios to suggest how our existing content series can be optimized.
• Using social media tools to grow HCF’s recognition and status in animal advocacy, climate, academic, and other relevant communities.
• Implement HCF’s social media strategic plan, identify opportunities for growth, and measure key performance indicators (KPIs) for social media activities and campaigns.
• Proactively identify and recommend social media opportunities from HCF’s programs and events and actively collaborate with staff to execute them.

Requirements

• Commitment: Part-time Volunteer (5 hours per week)
• Bachelor's Degree (required)
• Strong passion for animal rights, humane education, or ethical advocacy.
• Proficiency with Canva for content design and layout.
• Excellent writing, storytelling, and communication skills.
• Excellent verbal and written communication skills, including impeccable grammar and spelling as well as a strong attention to detail
• Experience overseeing content calendars and juggling several social media assets at once
• Experience with social media management tools (Meta Business Suite, Later, Buffer, Hootsuite).
• Effective time management skills and a track record of working independently, meeting deadlines, and taking ownership of social media deliverables
• Background in managing online conversations and building digital communities among target audience segments.
• Collaborative mindset and ability to work productively with other staff members.
• Experience identifying social media trends, analytics, and providing evidence-based and data-informed recommendations that boost HCF’s social media goals.

Preferred

• Experience managing social media accounts for a nonprofit organization engaged in animal advocacy, climate, youth.

Benefits

• Hands-on experience on social media for a nonprofit organization.
• Opportunity to tell powerful stories that influence hearts, policies, and global awareness.
• A collaborative environment with creative freedom and mentorship.
• Recognition on the Foundation’s website and across social channels.
• A meaningful way to contribute to animal protection and humane education worldwide.
• 4-5 hours per week, flexible schedule.