Responsibilities

• Develop, curate, and schedule compelling content across various social media platforms to align with brand objectives.
• Monitor social media channels for comments, messages, and engagement opportunities, ensuring timely responses.
• Analyse social media metrics to assess campaign performance and identify areas for improvement.
• Collaborate with marketing and PR teams to ensure consistent messaging and branding across all channels.
• Manage online reputation by engaging with followers and addressing any public relations issues promptly.
• Stay informed about emerging trends, tools, and best practices in social media management to continuously optimise strategies.
• Assist in organising online campaigns, contests, and promotional events to increase audience interaction.

Requirements

• Proven experience in social media management or digital marketing roles is preferred.
• Strong understanding of public relations principles and how they apply within digital platforms.
• Excellent written communication skills with the ability to craft engaging content tailored to different audiences.
• Creative mindset with an eye for visual aesthetics and storytelling through digital content.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines effectively.

Preferred

• Familiarity with social media analytics tools and scheduling software such as Hootsuite or Buffer is advantageous.