Responsibilities

• Develop and implement engaging social media strategies aligned with organisational goals
• Manage daily posting schedules across platforms such as Instagram, Facebook, Twitter, and LinkedIn
• Create compelling content including graphics, videos, and written posts that resonate with target audiences
• Monitor social media channels for comments, messages, and engagement opportunities; respond promptly and professionally
• Analyse performance metrics to optimise content strategies and increase reach and engagement
• Collaborate with the marketing team to ensure brand consistency across all digital channels
• Stay informed about the latest social media trends, tools, and best practices to keep our online presence innovative and relevant
• Assist in organising online campaigns, promotions, and virtual events to boost visibility

Requirements

• Proven experience in social media management or digital marketing roles is preferred
• Strong understanding of public relations principles and how they apply to social media communication
• Excellent written communication skills with an eye for detail and creativity
• Ability to analyse data using social media analytics tools to inform strategy adjustments
• Experience in creating visual content using graphic design or video editing software is a plus
• Organisational skills to manage multiple platforms simultaneously and meet deadlines effectively