Aurora World Ltd logo

Aurora World Ltd

Brand · Manufacturing

Company overview

Aurora World is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & FriendsTM - and its corresponding free, interactive website (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
Founded in 1981
Pico Rivera, California, USA
125 employees (26 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +11.6% year over year

Funding

Audience

Monthly website visitors
124K
Month over month+19.4%
Quarter over quarter-10.6%
Top sourceSearch (65.3%)
Ad budget per month$17.4K
Average search rank23.6
Traffic source mix
Search
65.3%
Direct
18.3%
Referral
6.4%
Social
5.1%
Paid referral
0.1%

LinkedIn followers

Follower count and growth

Total followers

5.2K

12-mo growth

+21.4%

Monthly growth

+3.1%

News

Links