Responsibilities

• Coordinate with stakeholders across LCCI to develop and deliver the content plan for the organisation. This includes: membership, events, awards, partnerships, business groups, policy and international trade
• Support the Digital and Social Media Manager manage LCCI’s social media accounts: LinkedIn, X, Facebook and Instagram. Create content, monitor and analyse performance and engage with users across multiple platforms to drive revenue, manage LCCI’s online reputation and monitor customer sentiment
• Develop and implement strategic email marketing campaigns to reach and connect with the target audience. This involves managing marketing lists, crafting compelling content and designing visually appealing email templates
• Create clear, engaging and persuasive messaging for landing pages on the website
• Research and produce impactful and compelling content about industry related topics, industry resources, articles, testimonials and case-studies relevant to members
• Work closely with the Digital Marketing Executive to develop content performance reports, analyse audience engagement across the LCCI Community, and identify opportunities to optimise content effectiveness and improve overall performance
• Work with the communications team and third parties to create new video content as required
• Use Search Engine Optimisation (SEO) and keyword research to optimise content and refine the content plan
• Conduct content audits to identify gaps and redundancies in the site content to ensure the content meets the needs of the organisation and builds community and visitor engagement
• Actively work with key stakeholders to identify and create new content
• Undertake other duties as required by the Digital and Social Media Manager

Requirements

• Prior experience in a communications/marketing role
• Graduate or equivalent, in any discipline
• Skilled communicator - excellent standard of written and spoken English
• A strong and effective moderator
• Strong customer orientation focused on the use of digital technologies to benefit the user experience and increase community engagement
• Successful content writing across multiple channels
• Excellent writing skills with ability to produce copy to varied tones of voice and to target specific goals and objectives
• Multiple channels to market including email, social media, and website
• Experience with website content management system, CRM, email marketing platforms and social media management tools
• Experience with pay-per-click marketing, Google Analytics and Search Engine Optimisation
• Hands-on approach

Preferred

• Collaborates with colleagues and partners and acknowledge different ideas, perspectives, and backgrounds of others
• Highly organised and able to manage a varied workload of conflicting priorities
• Strong oral and written communication skills effective at all levels
• Commercial awareness
• Good accuracy and attention to detail
• Energy and spark
• Confidence to take calculated risks
• Calm under pressure and comfortable with uncertainty and accepting of change
• Flexible and adaptable','markdown':null,