Responsibilities

• Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
• Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
• Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
• Plan and manage monthly content shoots for priority products and campaigns.
• Write creative briefs and scripts, review casting and approve final assets.
• Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
• Create and schedule engaging content across all social channels.
• Manage day-to-day community engagement, including comments, direct messages and conversations.
• Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
• Identify and amplify high-performing content through paid boosting.

Requirements

• 5+ years’ experience in social media, community management or content marketing.
• Proven track record of growing and engaging social audiences for consumer brands.
• Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
• Strong understanding of the UK parenting landscape and digital media ecosystem.
• Excellent written and spoken English.
• Confident working in a fast-paced, entrepreneurial environment.
• Highly organised, data-driven and commercially minded.