Social Media & Community Manager - Paace

City of Westminster, Westminster, UK (Hybrid)

£40K/yr – £42K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Owns short-form content strategy and creator-led growth by turning founders into faces, building university ambassador programs, and driving download-focused referrals.

  • Content & Creator Strategy: Build viral short-form videos and guide on-camera moments with founders.
  • Growth Channels: Run events, ambassador programs, influencer partnerships, and referral campaigns to boost downloads and active users.
  • Optimization: Identify what moves the needle and scale winning tactics with university locals and influencers.

Job Description

Responsibilities

  • Creating short-form content (TikTok, Reels) engineered to go viral - not just look nice
  • Being on camera and comfortable directing the founders in content creation
  • Running walking events and challenges primarily as content opportunities
  • Building ambassador programmes at universities and locally
  • Identifying and working with influencers who actually align with our audience
  • Running referral pushes and user challenges that drive downloads
  • Analysing what actually moves the needle - and doing more of it

Requirements

  • You\'ve managed brand social accounts - not just your personal page. You have numbers to back it up.
  • 2+ years of relevant experience. You know what a viral moment looks like and have helped create one.
  • High energy, camera-ready, no ego. You\'re happy to film, edit, and be the face of the brand when needed.
  • Commercially minded. You care about downloads and active users, not just aesthetics and engagement rate.
  • You move fast. You don\'t need permission to test something, and you don\'t wait to be told what to do next.
  • London-based and love it. You\'re out and about, not behind a desk.

Preferred

Benefits

  • Generous equity package in a high-growth business
  • Ability to shape the direction of a high-growth startup as an early employee
  • 25 days annual leave + bank holidays, and a day off in your birthday week
  • Just the right amount of team activities
  • Flexible working with an assigned desk at our London office

Marketing Team

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