Social Media & Audience Growth Lead

Leeds, UK (Hybrid)

£45K/yr – £51K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own social media from strategy to execution, balancing audience growth with brand sentiment across multiple channels.

  • Lead social strategy and channel governance to drive audience growth and engagement.
  • Build and govern influencer programs and manage agency partnerships for measurable results.
  • Leverage social listening, performance analytics and reporting to steer campaigns and flag reputational risks.

Job Description

Responsibilities

  • Lead the delivery of Evri's social media strategy, ensuring alignment with wider business and communications objectives
  • Develop and maintain an engaging content pipeline designed to drive audience growth, engagement and positive brand sentiment
  • Oversee content planning, channel management and social media tone of voice across all platforms
  • Identify the most effective digital channels, content formats and opportunities to maximise reach and impact
  • Act as a trusted advisor to stakeholders across the business, providing strategic guidance on social media activity and campaign delivery
  • Lead the development and execution of our influencer strategy, identifying opportunities, managing relationships and delivering measurable results
  • Develop recommendations for paid social investment that support audience growth and sentiment improvement
  • Manage agency relationships, ensuring activity is aligned to organisational goals and delivers value for investment
  • Utilise social listening and monitoring tools to identify trends, opportunities and potential reputational risks
  • Work closely with Customer Services teams to support community management and embed our social tone of voice strategy

Requirements

  • Degree qualified in Communications, Marketing, PR or a related discipline
  • CIPR membership or professional development in communications would be advantageous
  • Proven experience in social media, corporate communications, PR or a related field
  • Strong track record of creating engaging social content and delivering audience growth strategies
  • Experience working with influencers, talent or media partners
  • Strong understanding of social media platforms, audience behaviours and emerging digital trends
  • Experience managing agencies, external suppliers and campaign budgets
  • Knowledge of social listening, performance analysis and communications measurement
  • Strong copywriting, editing and storytelling skills
  • Experience creating, filming and editing content for social media platforms
  • Proficiency with Canva and content creation tools, with experience using AI solutions such as Copilot to enhance content development
  • Understanding of paid social media strategy and campaign management
  • Strong commercial awareness and a results-driven mindset
  • Excellent stakeholder management skills with the ability to influence and challenge confidently
  • Highly organised, adaptable and able to manage multiple priorities at pace
  • Passion for creating accessible, engaging and audience-focused content
  • Full driving licence and access to a vehicle would be beneficial to support content creation across the network

Preferred

  • CIPR membership or professional development in communications would be advantageous
  • Full driving licence and access to a vehicle would be beneficial to support content creation across the network

Benefits

  • Hybrid working with flexibility between home and our Morley office
  • The opportunity to shape and grow the social presence of one of the UK's leading delivery businesses
  • Ownership of high-profile social media campaigns and audience growth initiatives
  • Exposure to senior stakeholders across the organisation
  • A collaborative and creative Communications and Brand team environment
  • Career development opportunities within a fast-growing and ambitious business
  • Competitive salary, benefits and wellbeing support
  • The chance to make a genuine impact on brand perception and customer engagement
Evri logo

Evri

3.4 Glassdoor

Evri Group brings together Evri, DHL eCommerce UK, customs clearance and logistics specialist Coll-8, and business letters leader UK Mail - forming the UK’s premier parcel delivery company.Together, we deliver over 1 billion parcels and 1 billion business letters each year, connecting retailers, businesses and consumers across the UK and beyond.At the heart of the Group, Evri is on a mission to become the most convenient way to send, receive and return parcels, without costing the earth. We partner with Europe’s leading retailers, marketplaces and pre-loved platforms, as well as millions of individuals sending everyday and special deliveries.With roots in Yorkshire dating back to 1974, Evri has grown into an international network powered by 12,000+ employees, 30,000+ couriers, and a rapidly expanding estate of 12,000+ ParcelShops and lockers and 500+ hubs and depots.Through the addition of Coll-8 and the integration of DHL eCommerce UK, Evri Group continues to strengthen its international capabilities, helping businesses trade globally with greater ease and efficiency.Our commitment to service is reflected in 4 million independent 5-star Trustpilot reviews and an average courier rating of 4.6/5, putting customer experience at the centre of everything we do.To see our social media terms and conditions, please visit: www.evri.com/social-media-house-rules

Founded in 1974
Morley, England, GBR
12K employees
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
33.1M
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
15.6%
Direct
56.9%
Referral
25.2%
Social
0.3%
Paid
1.9%

Headcount Trend

Current headcount: ~11.8K

Marketing Team

Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$11.8M
Last Raise
$3.5M
Corporate Round, 1 years ago

Funding History

  • May 2025
    Corporate Round
  • Jun 2012
    Series A • $3.5M
  • Mar 2010
    Series Unknown • $349.2K

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