Responsibilities

• Help create, implement, and maintain a social media strategy and content plan
• Use social media platforms to promote the activities, impact, and achievements of WFRC
• Keep social media channels regularly updated with engaging and relevant content
• Encourage audience interaction by increasing comments, shares, and engagement across platforms
• Ensure communications reach a wide range of local stakeholders and diverse audiences
• Develop and manage content for our website and social media platforms, including Twitter/X, Instagram, Facebook, TikTok, and YouTube
• Identify and select the most effective channels to engage our diverse audiences
• Monitor and track the effectiveness of social media activity and recommend improvements and future actions
• Test content performance and evaluate its impact and engagement
• Stay up to date with WFRC events, projects, and news, identifying key opportunities for promotion across social media channels

Preferred

• Experience managing social media accounts for a charity, organisation, business, personal project, or student initiative is preferred.
• Familiarity with social media platforms including Facebook, Instagram, TikTok, X/Twitter, and YouTube.
• Experience using content creation and design tools such as Canva, CapCut, Adobe Express, or similar platforms is an advantage.
• Strong communication skills with the ability to create engaging content for diverse audiences.
• Creative thinking skills with the ability to develop new ideas, campaigns, and promotional content.
• Ability to work independently while also collaborating effectively with staff, volunteers, and community members.
• Interest or experience in community work, charities, or social impact initiatives is desirable.
• A passion for our mission and a commitment to helping us increase our impact and strengthen community engagement.