Responsibilities

• Analyse social and influencer campaign performance across paid, owned and earned activity
• Build and maintain robust measurement frameworks and reporting structures
• Conduct deep-dive analysis to uncover optimisation opportunities
• Connect social KPIs to broader digital and business metric
• Translate complex analysis into clear, compelling narratives
• Present insights to internal teams and client stakeholders
• Partner with strategy, creative, media and influencer teams to embed data into planning

Requirements

• 3–5 years’ experience in analytics (agency, consultancy, media, social or digital preferred)
• Strong grounding in statistical analysis and experimental thinking
• Confident in Traackr
• Experience building dashboards in Tableau or Power BI
• Understanding of social platforms, influencer marketing and digital KPIs
• Comfortable presenting insights to non-technical stakeholders

Preferred

• Experience with incrementality testing or attribution
• Exposure to cloud data environments (e.g. BigQuery, Snowflake)
• Familiarity with social listening tools
• Understanding of GA4 or digital analytics