Social & Influencer Performance Analyst

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Lead the measurement and analytics for social and influencer campaigns, turning data into decision-ready insights that connect social KPIs to broader business metrics.

  • Own measurement frameworks and dashboards to track paid, owned, and earned activity.
  • Translate complex analyses into clear narratives for internal and client stakeholders.
  • Collaborate with strategy, creative, media, and influencer teams to embed data into planning.

Job Description

Responsibilities

  • Measurement & Analysis: Analyse social and influencer campaign performance across paid, owned and earned activity
  • Build and maintain robust measurement frameworks and reporting structures
  • Conduct deep-dive analysis to uncover optimisation opportunities
  • Connect social KPIs to broader digital and business metric
  • Data & Tools: Extract and manipulate data using SQL and Python or R
  • Work with influencer and social platforms (e.g. Traackr, CreatorIQ, social listening tools, native platform analytics)
  • Build intuitive dashboards in Tableau or Power BI
  • Ensure analytical outputs are accurate, scalable and decision-ready
  • Client & Collaboration: Translate complex analysis into clear, compelling narratives
  • Present insights to internal teams and client stakeholders

Requirements

  • 3–5 years’ experience in analytics (agency, consultancy, media, social or digital preferred)
  • Strong grounding in statistical analysis and experimental thinking
  • Confident in Traackr
  • Experience building dashboards in Tableau or Power BI
  • Understanding of social platforms, influencer marketing and digital KPIs
  • Comfortable presenting insights to non-technical stakeholders

Preferred

  • Experience with incrementality testing or attribution
  • Exposure to cloud data environments (e.g. BigQuery, Snowflake)
  • Familiarity with social listening tools
  • Understanding of GA4 or digital analytics

Benefits

  • 25 days annual leave + 1 Volunteer Day
  • Bupa Healthcare
  • Enhanced Maternity, Adoption and Shared Parental Leave
  • Flexible Working Model with core working hours: 10am – 4pm
  • A 1.5:1 Matching Pension Structure
  • Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
  • Season Ticket Loan and Cycle to Work Scheme
  • Life Assurance
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Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Founded in 1948
New York, New York, USA
11K employees (4,203 in marketing)

Traffic Signals

Monthly Visitors
289.9K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
49.7%
Direct
35.8%
Referral
7.9%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~11.2K

Marketing Team

Marketing Team Size
1,885 (17% of company)
Median Career Experience
12 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

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