Responsibilities

• Build and execute Flo’s social strategy for period tracking and TTC, creating content that sparks recognition, builds trust, and positions Flo as the go-to destination for women in this life stage.
• Develop a search-optimised, evergreen-first approach to dominate conversations on FYPs and platform search.
• Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy.
• Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling.
• Analys e performance and apply insights to scale sustainable formats beyond short-term trends.
• Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output.
• Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility.
• Work closely with cross-functional teams — such as legal, and medical — to ensure content is accurate, on-brand.

Requirements

• 3–5+ years of experience shaping organic social strategies and producing content, with a portfolio showing proven growth on TikTok and other short-form platforms.
• Strong editorial skills — commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility.
• Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics (likeTTC) accessible, witty, and culturally relevant — without losing authority.
• Expertise in platform SEO, algorithm-driven feeds (e.g. FYP), and search-optimised content.
• Ability to brief and manage creators and contractors with a clear, outcome-focused vision.
• Strong analytics skills, able to translate performance data into actionable insights and evergreen formats.
• Excellent writing and creative direction skills for short-form, social-native storytelling.
• Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment.
• A genuine passion for women’s health — a huge advantage.
• Strong skills in analysing content performance and iterating based on data and insights.

Preferred

• Comfortable in design tools like Figma or Canva to mock up creative concepts or adapt assets is a bonus
• A genuine passion for women’s health — a huge advantage

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks