Company overview

At Flo, our purpose is to build a better future for female health. We are the world’s leading period and ovulation tracker, empowering over 400 million women globally to take control of their health. With 77 million monthly active users, including 25% of US women, Flo has become a trusted partner in women's health. As the first European femtech unicorn, following a $230M Series C in July 2024, we're proud to lead the way in innovation and investment in women's health.With over 100+ medical experts, Flo is committed to supporting women at every stage of their health journey, from menstruation to conception, pregnancy, and menopause. We provide curated cycle and ovulation tracking, tailored health insights, daily bite-sized visual content, and a private community for users to share their questions and concerns. Flo addresses critical challenges in women’s health by:*Expanding access: Through partnerships like UNFPA, Flo provides free Premium access to up to 1 billion women in 66 countries, with 17 million subscriptions donated, helping bridge healthcare disparities.*Improving health literacy: By delivering accurate, accessible information and daily insights, Flo empowers millions to better understand their health and make informed decisions.*Advancing women's health research: Collaborating with leading institutions, Flo contributes to evidence-based women’s health research.In a world where women's health data is increasingly vulnerable, Flo is dedicated to providing a safe and secure platform. Recognized for its commitment to privacy, Flo's Anonymous Mode feature was named one of TIME's Best Inventions of 2023 and a finalist for Fast Company's 2023 World Changing Ideas Awards. Anonymous Mode allows users to access Flo's health features without associating personal information with their health data, setting a new industry standard for reproductive health data privacy.
Founded in 2015
London, England, GBR
686 employees (148 in marketing)
82% recommend to a friend
76% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.2% year over year

Funding

Total funding

$275.5M

Last raise

$200M

Series C, 2 years ago

Funding history

Jul 2024

Series C Flo Health · $200M

Sep 2021

Series B Flo Health · $50M

May 2019

Series A Flo Health · $7.5M

Oct 2018

Series A Flo Health · $12M

Aug 2017

Series A Flo Health · $5M

Dec 2016

Seed Round Flo Health · $1M

Audience

Monthly website visitors
3.6M
Month over month-3%
Quarter over quarter-14.4%
Top sourceSearch (66.3%)
Ad budget per month$62.3K
Average search rank43.3
Traffic source mix
Search
66.3%
Direct
26.5%
Referral
4.8%
Social
1.8%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

107K

12-mo growth

+33.9%

Monthly growth

+5.8%

News

Links