Shopper Activation Manager at John West Foods | Liverpool, UK

John West Foods

Shopper Activation Manager

Liverpool, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own shopper activation and digital marketing programs across retailers and e‑commerce, coordinating with Commercial, Category, Brand, and agency partners to drive measurable ROIC and impactful shopper experiences.

Own shopper activation campaigns across retailers and e-commerce platforms.
Coordinate integrated campaigns with internal teams and external agencies to ensure cohesive messaging and execution.
Monitor performance, optimize ROIC with data-driven insights, and stay ahead of trends in shopper marketing.

Job Description

Responsibilities

Lead shopper activation campaigns across key retail customers
Deliver engaging retailer and digital marketing activations
Drive digital shelf excellence across e-commerce platforms
Support new product launches through impactful campaigns
Track campaign and digital performance to optimize ROIC
Collaborate with Commercial, Category, Brand, and agency partners
Create engaging digital and shopper content across multiple channels
Stay ahead of shopper, retail, and digital marketing trends

Requirements

Experience in shopper marketing, activation, or digital marketing within FMCG
Strong understanding of retailer activation and shopper behaviour
Experience delivering integrated campaigns across digital and retail channels
Commercial mindset with strong analytical and project management skills
Experience working with agencies and managing multiple campaigns simultaneously
Confident communication and stakeholder management skills
Passion for digital trends, shopper engagement, and brand building
Experience using digital reporting tools such as Google Analytics, Meta, or similar platforms

Preferred

Knowledge of ECRM/CRM tools such as Klaviyo or WordPress would be beneficial

Benefits

A competitive salary (dependent on experience)
4 days in the office and up to 1 day at home
27 days holiday plus bank holiday (the ability to purchase an additional 3 days annually)
Discretionary bonus (based on company and personal performance)
A defined contribution pension scheme (maximum employer contribution of 7%)
Private Medical Insurance – individual membership paid for by John West
Life Insurance
Flexible Benefits – gym discount, cycle to work, holiday buy, wellbeing at home, flex pot into pension etc
Employee Assistance Programme – which provides support to help you navigate personal or work related challenges
1 day paid volunteer day
Annual awards (linked to John West values, company and team events)

John West Foods

John West has been operating since 1857 and now forms part of Thai Union Europe. John West has offices in the UK, Netherlands and Ireland., , MW Brands was formed under the ownership of Heinz, who later sold MW Brands to a Private Equity organisation. In 2010, Thai Union acquired MW Brands and then in September 2015, Thai Union undertook a rebranding exercise with the intention of realigning its corporate identity and strengthening its ever-growing presence in the Seafood Industry. As part of this rebranding, MW Brands now forms part of Thai Union Europe., , Our competitive advantage of great brands like Petit Navire, John West, Mareblu and Parmentier and of full vertical integration proves long term forward thinking. We have 5000 people in Thai Union Europe (in excess of 35,000 people worldwide in Thai Union), sales of over 500 million€, 4 plants and 8 vessels globally and marketing operations across Europe. Our future depends on our ability to care for our people and the marine resources we depend on., , At Thai Union our new vision is to be the world’s most trusted seafood leader, caring for our resources to nurture generations to come. , , This change is because of our belief that integration and transparency in our industry are better for business and better for management of resources and make us more effective in our role as leading agent of change., , We use this vision to create the highest quality products and achieve excellent customer and consumer service. , , Our values are driven by Values of Attitude (Passionate, Humble, Respectful) and Values of Action (Responsible, Collaborative, Innovative) which can be seen in everything we do from catching to canning or branding to selling. We take pride in our products and we take pride in our people. , , Fishing for the future is what we do, so join our journey, at Sea with the CREW!

Liverpool, England, GBR

133 employees (14 in marketing)

www.john-west.co.uk