Responsibilities

• Owning the strategic spine of projects - from audience definition to measurement framework, ensuring every brief ladders up to brand and business outcomes
• Mastering primary and secondary research, leveraging tools and technology from across Iris and beyond to identify emergent behaviours and what it takes for brands to participate in people’s lives
• Synthesising at speed, distilling messy quant & qual data into sharp points of view and decks that inspire creatives, media and client stakeholders
• Leading the creation of simple, inspiring briefs that are driven by genuinely creative strategies
• Understanding and applying Participation methodology, providing clear direction on opportunities to stand apart, ride culture and move behaviour
• Owning integrated comms planning, ensuring the strategy is creatively executable across the journey, with clear participation triggers at each touchpoint
• Being a useful, involved and inspiring partner to creatives, helping them shape, stress-test and sell ideas that connect with cultural movements
• Co-piloting ideation sprints, running stimulus sessions, translating behavioural science nudges into creative triggers and stress-testing concepts against channel realities
• Providing clear objectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs
• Mentoring Juniors on research techniques, strategy fundamentals, and AI-assisted methodology and synthesis

Requirements

• Lead client workshops, including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities
• Develop bespoke insight and trend reports that position Iris as a thought-leader with our clients
• Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and impact
• Execute sophisticated AI prompts and workflows that augment research, cultural analysis and creative exploration
• Architect brand strategies for smaller brands with oversight
• Lead working sessions with creative teams to inspire and unlock channel-native executions that make use of ever-evolving platforms
• Create go-to-market playbooks that robustly explain a campaign idea from end to end
• Shape new approaches that help teams deliver more insightful and effective integrated creative work