Responsibilities

• Continually optimise social media and creator strategies drawing on data and insights to deliver effective platform and audience lead activity delivering on WaterAid’s broader business and campaign goals.
• Plan and produce creative and targeted digital communications based on an excellent understanding of our external audiences.
• Act as strategic advisor, steering and signing off on social-first content for priority projects, ensuring projects are launched on time and within budget.
• Mentor the Social Media Manager, acting as a sounding board on creative and strategic decisions and offering guidance on complex or high-profile work.
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

• Experience in digital strategic development and execution of social media channels and content
• Ability to manage stakeholder relationships, influence effectively at all levels and work collaboratively as part of a matrix structure
• Extensive editorial skills, including commissioning, creating and publishing innovative digital content, and making sound judgements (regarding video, copy, imagery and user interaction)
• Ability to understand and translate data and analytics into actionable insights and successful digital strategies

Preferred

• A solid understanding of AI SEO techniques, user experience, testing and conversion optimisation
• Significant experience of working with content management systems
• Experience of international development issues and/or working in the voluntary sector

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10%
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year