Responsibilities

• Messaging and Positioning
• Builds and maintains the core messaging framework across DERM audience platforms. Defines positioning, value proposition, proof points, and claims by product, audience and market
• NHS strategic narrative: Develop the positioning for product transitions, and future lifecycle stages, articulating a clinically credible and scalable adoption pathway. Defines how Skin Analytics differentiates from competitors and makes the case for systemic adoption in primary and secondary care.
• Defines the strategic positioning and competitive differentiation for international expansion in partnership with commercial leadership. Sets the foundation the PMM executes against.
• Define and build Market entry positioning for priority International markets, accounting for differences in healthcare system structure, clinical procurement culture, and regulatory context in each geography
• Claims Governance
• Build and maintain the claims library in conjunction with Medical Director / Research teams. Define the process and governance for adding, updating, and retiring claims, ensuring the team can produce compliant content at speedy sign-off.
• Works with Clinical and Innovation teams to understand forthcoming clinical evidence and ensures marketing positioning is built to leverage it.
• Sales Enablement
• Develops the Sales Enablement Framework for commercial teams: battle cards, pitch decks, case study briefs, objection handling, and market-specific materials.

Requirements

• Demonstrated track record developing and owning positioning and messaging frameworks for complex B2B products in a multi-market, multi-audience environment. Healthcare, medtech, or clinical SaaS experience is strongly preferred.
• Proven ability to design and synthesise market, customer, and competitive intelligence into positioning that differentiates the product. Previous evidence that intelligence directly shaped positioning decisions and commercial differentiation.
• Experience running structured win/loss analysis and ability to translate findings into updated messaging and sales enablement with measurable commercial impact.
• Experience working between product, commercial, and marketing teams to translate product capability into commercially compelling narratives.
• End to end GTM ownership across the full launch lifecycle: strategy, goal setting, cross functional alignment, execution, measurement, and post-launch review.
• Evidence of managing conflicting priorities and tensions across different functions and products.
• Proficient with HubSpot reporting and attribution tools to measure the commercial impact of PMM output: win rates, deal velocity, and enablement adoption rates. (or equivalent experience on Salesforce)
• AI Literacy Actively uses AI tools as part of day-to-day workflow: competitive intelligence synthesis, market research, positioning iteration, and sales enablement development.
• Comfortable with prompt engineering for efficient content and research tasks; able to produce high-quality, on-brand materials at pace using AI tooling.

Benefits

• Competitive salary
• Share options package - all our employees have ownership in the company
• Private healthcare
• Company pension incl. salary sacrifice options
• 25 days annual leave + 5 day company shutdown in August + bank holidays
• Enhanced parental leave - includes adoption & foster
• Yellownest Salary Sacrifice Nursery Scheme - save with workplace nursery scheme
• Bike to work scheme
• Training budget
• Weekly catch-ups, monthly meetings to talk about you, your ambitions and work on your development